Plan for Summer Product Labels
Spring is upon us but the summer heat is not far away. Consumers are already making plans and stocking up on seasonal necessities like lip balm, suntan lotions and insect repellent. It is important to note that these warm weather items have one thing in common, they protect people from the dangers that arise in the summer months. Health & Beauty producers are faced with a challenge when labeling seasonal products. As these products fill-up the store shelves, only one thing sets them apart – the label. Speak to consumers by taking the time to assess your custom health & beauty labels and make sure you are gaining their attention and their loyalty not just this year, but every year.
Print Custom Health & Beauty Labels that POP
Have you ever really studied a suntan lotion label? Have you noticed that the SPF content is generally large and printed in yellow? That is because producers’ know that most consumers will only study a product label for a few seconds before they make a buying decision. That means your customers are making choices based more on label aesthetics than they are ingredients or information. That means you need to act fast!
Take the single most compelling factor about your product and make it POP! Is it organic? Is it fragrance free? Is it waterproof or hypo-allergenic? Chances are you’ve spent a great deal of time trying to corner your niche market, so use that information to your advantage by printing bold, brilliant labels that tell your story quickly.
Choose a Custom Label Material that Resists Moisture and UV Rays
You’ve done the work of learning your market. You’ve designed and printed product labels that speak to your audience. Now, make sure your hard work reaps the rewards by choosing waterproof labels that are digitally printed with UV inks and won’t fade, smudge or smear with long-term exposure to sunlight. Paper labels are a go-to for a wide variety of health & beauty labels but when it comes to summertime environments, they simply won’t stand up to extreme temperatures and exposure to water or other liquids. Instead of paper labels, consider a polypropylene product label, otherwise known as a BOPP. BOPP labels are the perfect alternative to paper since they are cost-effective and durable. Making the change from paper labels means not having to add a laminate over the paper label for protection; which saves additional costs and unnecessary waste.
To learn more about health & beauty label alternatives that will stand up to summer, contact ImageTek Labels. Our professional sales staff will send you complimentary label samples for testing. Prefer a quick custom quote? No problem. Tell us a little about your label application and we will send you a quote-same day!