With a new year fast approaching it’s the perfect time to think about your custom label improvements for 2015. A lot of changes happen over the course of a year. Your products need to evolve to remain at the forefront and stay competitive. New labels are the perfect way to rejuvenate your brand and the look of your product.
The New Year is a time for resolutions. Consumers are becoming more health conscience and searching for products that are environmentally friendly. Why not position your custom labels to meet the demands of your target audience and offer solutions that speak to their healthy lifestyle resolutions.
Three Ways to Update Your Labels for The New Year:
1.) Source Environmentally Friendly Labels and Brag About It.
More and more consumers are looking for ways to purchase the greenest products available. Whether chemical free products, or biodegradable packaging, using more earth friendly solutions will appeal to an entirely new audience and give your company something to talk about. Business owners no longer have to trade quality or profits to find the right eco-friendly label solutions. Ask your label supplier to send you samples of their environmentally conscious materials and test them out. Chances are you may find an alternative that enhances your business model and brand identity.
2.) Play with Colors and Graphics to Make Your Labels ‘POP”
It takes longer to get a customers attention than it does to lose it. That’s right. You can actually train your customers not to see you! Using stale imagery, neutral color palettes and failing to adjust your design to the times can make that same fantastic product virtually invisible. Until recent digital print technologies, business owners would use the same design year after year because even the most minimal changes could be expensive and risky. Today, digital printing allows the same companies to try out a new look, variable designs and boast an array of crisp, vibrant color for no additional cost. These new print capabilities make it easy for companies to freshen up their age-old design, keeping their customers engaged and interested.
3.) Label Your Products with Descriptive Words That Align with Consumer Trends
The New Year is a time for change. This is the perfect opportunity to rethink your label design and speak directly to the solutions your customers seek. Are your labels easy to read? Do they feature words like new or improved? Or, do they feature too much jargon that seems more like hype than it does describe the benefits of your product? Revaluate the look of your labels, rally small focus groups for feedback and to test-run new ideas. Make sure your labels are speaking your consumer’s language. By evaluating your label design you will stay in-line with consumer trends and influence your customers buying decisions,
For more information or to receive materials for testing please contact firstname.lastname@example.org