So, You Need a Custom Label?
With hundreds of custom label companies, all eager to print them for you, how do you make sure you are choosing the right label company for your product and your business? By answering these three easy questions, you can ensure you are not only picking the right company but that you end up with a custom label that is of superior quality, at a fair price.
Location, Location, Location
You have heard this before. Location is one of the single most important factors in the success of any business. The same rule applies when you’re choosing a vendor. With the Internet and other resources, making it easier to source label printers, location remains an important factor. By using more local suppliers, you are cutting delivery time and shipping costs. Your label supplier is more readily available to visit your business and discuss new products or challenges. Also, you are more likely to know other business owners who can give you references about their experience with a particular company. When possible, try to start with local companies and work out from there. Keep an open mind in your search for a custom label printer, and don’t be afraid to expand your reach if you need certain capabilities or have found a supplier who’s reputation precedes them. Local is nice, but sometimes experience and being confident in a job well done, outweighs the few dollars you may save on shipping.
This can be a tricky one. Most people are not experts in label printing, nor do they want to be. It is important to know how your label needs to be printed, in order to make sure you end up with exactly the look and quality your are after. Furthermore, you could very possibly be so used to doing things a certain way, that do not in fact benefit your label product or your bottom-line. Ask your label suppliers how they are printing your label and compare those capabilities to other suppliers. If you are being forced to order long runs of labels, pay tooling charges for custom shapes and sizes or add layers of laminates to your labels with suppliers claiming they are more durable, chances are your labels are being printed with antiquated print technologies. Digital printing is a new print technology that allows for short runs, uses UV cured durable inks, making laminates less likely and caters to special shapes and sizes without additional charges or set-up fee’s. Find out what print technology works best for your products and seek a label supplier that specializes in that type of printing. IN the long run it saves you time and money.
Price, of course.
The old adage, ‘you get what you pay for’ is true. However, with 90% of buyers using the Internet to search label suppliers prior to making a purchase, printers need to be more competitive in their pricing structure in order to stay competitive. Though you never want to make a label purchase based solely on price alone, it has to be a factor in your buying decision. A big difference in price might suggest the materials that are being quoted are very different in terms of quality. Maybe leads time are longer or the inks are less durable. Whatever the reason, it is important to understand the quotes you receive and if the pricing is far apart, why? Are they using different print technologies, are you being forced to buy long runs of labels you don’t need, in order to get a fair price? Though cost is and always will be important, it is easy for average label buyers to be fooled by what they don’t know. IN short, make sure you are comparing apples to apples in your label quoting. BY doing that, you will make sure you are using the best label printer, with the best product, for the best price.