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Local Label Solutions – 3 New England Producers

Our business has been rooted in Vermont for decades and in that time we’ve had the pleasure of partnering with some of New England’s leading, local brands. From specialty foods, to craft beer and hemp producers, we’ve teamed up with some of the areas most well-known companies, delivering custom label solutions that stick.

When it comes to labels and packaging, every business has its own unique set of challenges.  We’ve picked up our fair share of tricks along the way and our years of experience help us to fast-track custom label solutions for all kinds of customers. We thought we’d share some of the issues we’ve come across over our years in business. So, we picked few of our favorite, local companies and with their blessing, decided to tell you a little more about how we helped them overcome their labeling hurdles.

North Country Smokehouse

local label solutions, food labels, custom food labels, specialty food labels, custom labels

As one of the America’s few remaining, family owned smokehouses, North Country Smokehouse has been crafting artisanal smoked meats and cheeses for more than a century. Their new smokehouse is located in Claremont, NH and as you can imagine, producing smoky meats for the masses means meeting strict safety, environmental, and equipment standards.

Challenge: NCS moved into a new facility just a few short months before we met them, and with that came a long-list of challenges. The company had been labeling their products the same way for years and up until the move, they had it all figured out. That was, until their first day of production in the new smokehouse. The labels were no longer sticking but why?

Solution: Our label gurus headed on over to the new smokehouse. Choosing a local label provider means feet on the ground when problems arise. After a brief assessment, we learned that the new smokehouse was built with tighter temperature controls and the label application was a bit colder than it was previously. The temperature changes, however small, were preventing the adhesive from binding to the flexible packaging substrate. We paired a new aggressive, cold temp adhesive with a polypropylene media and moisture resistant over laminate, and had NCS up and running again in no time.

Bent Hill Brewing

local label solutions, craft beer labels, beer bottle labels, beer can labels

This three barrel brewery is located on a 16-acre farm in the Braintree Mountain range of central Vermont. They produce a variety of artisanal craft beers using ingredients from their own land. They grow their own hops, blackberries, blueberries, currants, and cherries. How cool is that?

Brewing over 20 different styles of beer means they had a lot to think about – and anyone who knows anything about craft beer knows one thing. These days – the labels are everything.

Challenges: The first order of business for Bent Hill was finding a local label provider that can respond quickly and ship fast. The brewery is known for producing seasonal flavors in short runs and it was important to them that their provider be quick and nimble. Next in line, was sourcing a cost effective label supplier who could print variable labels without stacking up expensive setup fees.  When you have two dozen label versions, hidden artwork charges can add up fast. Last but not least, beer cans are made from aluminum and have a smooth surface. The low surface energy of the beer cans and cold, wet environments required ultimate label performance.

Solution: With over a decade of experience labeling craft beer cans, we were more than familiar with Bent Hill’s label requirements. Our low label minimums, complimentary setup for variable designs and 5-day shipping guarantee made us the right fit for this brewery, and lucky for us, we’ve been printing their labels for some time. We worked with them to pair specialty media with the right cold temp adhesive combination that survives refrigerated environments and enhances their intricate label designs. 

VT Bacon Soap

local label solutions, cosmetics labels, soap labels, custom health and beauty labels

If you cock your head to the right, stand on one foot and squint – you can see Okemo Mountain from our office. At the base of the mountain sits VT Bacon Soap. In case the name didn’t give it away, they make soap…. with BACON. Aside the obvious points for coolest company ever, their making strides towards sustainability by producing soaps, shower gels and sugar scrubs that are phthalate and paraben free, non GMO, without harsh chemicals or preservatives. Despite everything they’re doing right, the fact remains, labeling soap can be hard. 

Challenge:

VT Bacon Soap called us looking for a flexible label with good contour to accommodate their specialty shapes. The label had to hug the soap just right, without cracking, wrinkling or curling. It also had to survive the life cycle of the product by resisting oils and residue, to maintain a shelf stable presentation.

Solution:

First things first – we sent multiple sets of media over for testing. With a little finesse and a  lot of teamwork, VT Bacon Soap found a media combination that was malleable enough for their specialty label shapes and could withstand the soaps natural characteristics. Our laser cutting Spartanics system meant VT Bacon Soap could avoid expensive tooling charges, and by printing digitally, they saved money on color charges. This was an ideal solution for their them, being that their custom soap labels are vibrant with a full color floodcoat.

So, there you have it. Three local label challenges and the solutions that made them stick. For more information about how ImageTek Labels can help you overcome your labeling hurdles, simply drop us line by emailing sales@imageteklabels.com or calling (866) 403-5223.

New England Made – Find ImageTek Labels at Booth 900

New England Made

New England Made Giftware & Specialty Food Show

This one of a kind show, curates some of the best that New England artisan have to offer.
Find us at Booth 900 on March 17-19 at the Portland Sports Complex in Portland, Maine.

ImageTek Labels will attend the New England Made Giftware & Specialty Food Show, March 17-19th at the Portland Sports Complex in Portland, Maine. This year, organizers celebrate the show’s 32nd consecutive year by inviting juried artisan to assemble in presenting the finest New England made giftware, specialty food and home furnishings to wholesalers from all across the country who gather in search of quality, locally manufactured products.

This annual event continues to attract authentic New England made crafters and is a true reflection of expertly crafted products that originate in the Eastern states. The show offers a venue for wholesale buyers to spend some one-on-one time with each artisan and learn more about their mission and unique talent. This event supports local business, encourages relationships between whole- sale buyers and the business owners and inevitably puts the best products in front of consumers. Each year, more than 250 producers will exhibit their products at The New England Made Giftware and Specialty Food Show. Absolutely no importers are allowed to attend the event, making it easy for wholesalers to source locally manufactured food, home furnishings, jewelry, apparel and art.

Visit Us at Booth 900 and Request Samples in Advance

ImageTek Labels looks forward to connecting with new and existing New England based businesses. Having partnered with a wide variety of consumable product manufacturers over the years, ImageTek understands the unique challenges associated with lean manufacturing; a huge benefit for the artisan producers tasked with managing time and production efficiencies. ImageTek continues to evolve with the newest digital print technology and the New England Made Giftware & Specialty Food Show is a wonderful opportunity to present these strides to New England producers.

For more information about The New England Made Giftware & Specialty Food Show please visit www.nemadeshows.com. Exhibitors may request sample media kits to be delivered in-hand on the during the event by contacting ImageTek Labels by emailing sales@imageteklabels.com or call (866) 403-5223.

2017 VRGA Convention & Exposition

2017 VRGA Convention & Exposition - Image Tek Digital Labels

ImageTek Labels is excited to announce that they will be exhibiting at the 2017 VRGA Convention & Expo exhibitor on April 28th at the Hilton Burlington, Vermont. This is a business-to-business event loaded with multiple networking opportunities over 2 days, with 8 information sessions and over 50 local and national exhibitors with quality goods and services at every price point for businesses of all sizes.

2-DAY CONVENTION & EXPO SCHEDULE

THURSDAY, APRIL 27 

  • 8:30 – 5:00 PM ServSafe® Certification Class & Exam – SOLD OUT
  • 6:00 PM Laughs at Vermont Comedy Club
  • 7:00 – 10:00 PM Brewery Hop: Switchback Brewery, Queen City Brewery, Zero Gravity Brewery, Citizen Cider & Foam Brewers
  • 9:00 PM Late Night at Nectar’s

FRIDAY, APRIL 28 

  • 9:00 AM – 3:00 PM Information sessions
  1. The Future of Healthcare in Vermont: Understanding the drivers of health costs & how it impacts you.
  2. How to Tackle Waste Regulation to be Compliant: What the Universal Recycling & Composting Law means for your business.
  3. Invest in Your Hiring Strategy: Learn how to recruit, hire and retain engaged and dedicated talent.
  4. Improving the Customer Experience: Creating unique experiences to increase customer growth and loyalty.
  5. Organized Retail Crime: Facts and Realities: What is the driving force of Organized Retail Crime & what tools and stories can help you prevent it from happening in your business.
  6. Smarter Energy Investing: Creative ways to save you money now while being an investment in your future.
  7. Maximizing Your Customer Base and Revenue in an Online World: Digital business strategies to attract customers to your website and your store.
  8. Social Media Strategies for Success: Quick tips for success at all experience levels.
  • 12:00 – 5:00 PM Tradeshow: Featuring 50+ exhibitors from local and national companies to answer your questions and provide quality solutions. Enjoy multiple raffle prize giveaways throughout the day and a GRAND PRIZE, product demonstrations, networking and so much more!Information Sessions & Tradeshow are FREE for members $10 for nonmembers or save 50% by registering online by April 21st.
  • 5:30 PM VIP Food & Beverage Pairing Workshop: Limited to 24 tickets. Presented by Farrell Distributing Cicerone Certified Beer Servers. This also includes your ticket to Vermonte Carlo afterwards.
  • 6:00 PM Vermonte Carlo: Network the night away with unlimited samples of local beer, cider, wine PLUS complimentary beverages, a cash bar, a buffet dinner and $250 of casino chips for a nigh of entertaining casino games.

Participating vendors will network with Retailers, Grocers, Specialty Food & Beverages Producers, Manufacturers and related Business Services Providers at this highly-anticipated annual event. Online registration is available at VRGA17.eventbrite.com. Follow Vermont Retail & Grocers Association on Facebook or #VRGA17 on twitter for the latest news.

Free Custom Samples on NEW Orders and 20% Off Your Purchase

Spring into Savings! (1)

There are all kinds of ways to take advantage of ImageTek Label’s Spring Savings Promotion! Whether you have a new seasonal label design, you’re introducing new products to an existing line or you’ve simply never done business with us,
you can cash in on quality labels!

FREE custom label samples on all first-time label orders & new designs! That would be our first-time, not yours.
If we’ve never printed your label design, you qualify.

If you place your order within 14 days of receiving your custom label samples you get 20% off your purchase.

No catch – just a deadline. All sample requests must be placed by 5pm on Friday, March 17, 2017.

To order your custom label samples, contact us at sales@imageteklabels.com or call (866) 403-5223.

Imagetek Labels Expands Digital Printing Capabilities

ImageTek Labels to Attend the Made in New England “Try It & Buy It” Exposition.

ImageTek Attends Made in New England Expo

Mark your calendars! We’re headed to the Made in New England Expo in Sturbridge, Massachusetts on September 13 & 14th. The show offers New England quality product producers a place to showcase their products to wholesale buyers from all over the country, in search of new products. Located at the Sturbridge Host Hotel, this event is creates the perfect opportunity to to come and shop local products in time for the holiday’s. The Expo offers a unique and timely opportunity to shop products made right here in New England. The products are one of a kind!

Three Decades of New England’s Best Producers

For two decades, the show has continued to attract authentic New England Made food & beverage producers as well as artisans and is a true reflection of quality, locally made products that originate in the eastern states. The show offers a venue for buyers to not only source new product lines but to get to know the story behind these products. This event supports local business, encourages relationships between wholesale buyers and the business owners and inevitably puts the best products in front of consumers. This year, over 250 producers will exhibit their products at the Made in New England Show. Absolutely no importers are allowed to attend the event, making it easy for wholesalers to source local manufacturers of products like specialty foods, home furnishings, jewelry, apparel and art. This show presents the perfect opportunity for ImageTek Labels to connect with their current customers and show potential clients what sets the company apart from the completion.

For more information about The Made in New England Expo please visit the Made in New England website. To contact ImageTek Labels prior to the event for label samples and/or press proofs, please email sales@imageteklabels.com or call (866) 403-5223.

Summer Product Labels are All About Protection

Plan for Summer Product Labels

Spring is upon us but the summer heat is not far away. Consumers are already making plans and stocking up on seasonal necessities like lip balm, suntan lotions and insect repellent. It is Screen Shot 2015-04-15 at 6.18.08 AMimportant to note that these warm weather items have one thing in common, they protect people from the dangers that arise in the summer months.  Health & Beauty producers are faced with a challenge when labeling seasonal products. As these products fill-up the store shelves, only one thing sets them apart – the label.  Speak to consumers by taking the time to assess your custom health & beauty labels and make sure you are gaining their attention and their loyalty not just this year, but every year.

 

Print Custom Health & Beauty Labels that POP

Have you ever really studied a suntan lotion label? Have you noticed that the SPF content is generally large and printed in yellow? That is because producers’ know that most consumers will only study a product label for a few seconds before they make a buying decision. That means your customers are making choices based more on label aesthetics than they are ingredients or information. That means you need to act fast!

Take the single most compelling factor about your product and make it POP! Is it organic? Is it fragrance free? Is it waterproof or hypo-allergenic? Chances are you’ve spent a great deal of time trying to corner your niche market, so use that information to your advantage by printing bold, brilliant labels that tell your story quickly.

Choose a Custom Label Material that Resists Moisture and UV Rays

You’ve done the work of learning your market.  You’ve designed and printed product labels that speak to your audience. Now, make sure your hard work reaps the rewards by choosing waterproof labels that are digitally printed with UV inks and won’t fade, smudge or smear with long-term exposure to sunlight. Paper labels are a go-to for a wide variety of health & beauty labels but when it comes to summertime environments, they simply won’t stand up to extreme temperatures and exposure to water or other liquids. Instead of paper labels, consider a polypropylene product label, otherwise known as a BOPP. BOPP labels are the perfect alternative to paper since they are cost-effective and durable. Making the change from paper labels means not having to add a laminate over the paper label for protection; which saves additional costs and unnecessary waste.

To learn more about health & beauty label alternatives that will stand up to summer, contact ImageTek Labels. Our professional sales staff will send you complimentary label samples for testing. Prefer a quick custom quote? No problem. Tell us a little about your label application and we will send you a quote-same day!