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Digital Printing: Making Short Run, Private Labels More Cost Effective

Short run label providers can be hard to find. Either the Minimums are too high, lead times are too long, or the quality suffers. Traditional print technologies have caused a real problem for private and short run label buyers. Utilizing tooling for specialty shapes and plates for each design, the cost can add up quickly. Most often, this means label buyers have to streamline multiple versions, or worse; compromise their products branding, for the sake of saving hundreds of dollars in tooling charges. Goods news, those days are long gone. 

ImageTek Labels utilizes top of the line digital printing capabilities, that not only produce high quality labels quickly, but use durable inks, for labels that will survive the most extreme environments.payday loansOur custom adhesive combinations adhere to a variety of substrates. Your labels are laser cut to any size and shape you choose, with no tooling charges. UV cured inks are layered directly onto the  substrate, producing a more clear image and avoiding custom plates that lock you into static designs.

Digital Printing is important to your business but it is surprising how few people really know about it. Consumers know what they want, they know what they like, but they don’t know how to get it. That is because until recently, it didn’t exist. More Good News, Now it Does.

Available in short run quantities, with Minimums of only 100 labels, ImageTek will customize the shape, size and finish you require to meet your label specifications. Finally, the cost per label is a reflection of the lower quantity orders.  Until now, traditional print methods left short label runs out of reach, especially  for the small business owner.

Digital print technology is here to stay and brings with it, a ton of value. Digital Printing makes vibrant, durable labels fair game for everyone, is ideal for short run applications, or larger runs with various designs. No one needs to sacrifice quality for a lower price tag any longer.

Get an Instant Quote  on our digital website and see for yourself. ImageTek labels  makes it easy to get custom solutions that deliver quality and last the life of your product. Have questions or want a sample? Send us an email and we can get started!


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5 Reasons You Should be Using Digitally Printed Labels for Food & Beverage Labeling

Digital Printing is the newest and most technologically advanced form of printing available today but it’s still surprising to me how many food and beverage producers I speak with that don’t know it exists. In addition, they really are not sure how their labels are manufactured at all and that’s okay, that’s the vendor’s job. However, there is a real value for food and beverage producers to be at least a little familiar with digital printing because of the huge advantages it has for their business and their bottom line.

Here’s a quick list of the benefits of digital printing and why it’s important to ask how your labels are being manufactured. In short, it will produce the best possible print, cost effectively and offer a more resilient label with superior color and clarity.


1.)    It’s Cheaper. Traditional printing, like flexographic and thermal transfer, requires expensive tooling to die cut and print your labels, digital labels do not. Therefore, you’re not incurring the charges for tools like dies and plates to get your label printed.payday loansThis has a direct impact on your cost per label and can save you hundreds of dollars in additional manufacturing expenses.

2.)    It’s Faster. No more extensive machine set-up, waiting for tools to be manufactured, pouring inks or running the same roll of labels several times through the press; Digital Printing cuts set up time in half and eliminates the need for tools and re-runs of the rolls to overlay colors and create images. The time savings directly affects your bottom line price, especially for short run projects with variable information.

3.)    Color & Quality. Digital Printing utilizes UV Inks. These inks are extremely durable and resistant to ultra violet light and most harsh environments. When mixed together (CMYK) they produce any color of the rainbow. No more having to match exact PMS (unless you want to),no more buying specialty inks just to match a color and no more fading and smearing when exposed to moisture or like enviroments.  

4.)    Flexibility. Another benefit of digital printing is that you get great flexibility over your labels, primarily for short runs or when there are several versions of the same label with minor changes such as the name or ingredients. Printing digitally means no more set up and break down of various machines for color changes or artwork changes and  no more struggling with trying to meet minimums for each version of the labels you need printed. These variable designs can be programmed to run one version after another, in line. It’s much faster, more affordable and influences your bottom line.  

5.)    Eco Benefits. Digital printing is more environmentally friendly. The inks generally have few fewer chemical additives. There is no need for tooling of film plates or the use of photo chemicals for clean-up which lessens the impact to the environment. Also, there is far less wasted material, meaning less material that reaches the landfills.  

The value of digital printing is undeniable and it’s important for business owners that they are using the most effective print methods possible while maintaining or often enhancing the quality of their labels. Digital Printing is overtaking offset printing in leaps and bounds and is considered a better value for those in the prime label industry. So, before you order your next set of labels, look into digital printing and make sure you’re getting the most from your labeling dollars.

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