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Free Custom Samples on NEW Orders and 20% Off Your Purchase

Spring into Savings! (1)

There are all kinds of ways to take advantage of ImageTek Label’s Spring Savings Promotion! Whether you have a new seasonal label design, you’re introducing new products to an existing line or you’ve simply never done business with us,
you can cash in on quality labels!

FREE custom label samples on all first-time label orders & new designs! That would be our first-time, not yours.
If we’ve never printed your label design, you qualify.

If you place your order within 14 days of receiving your custom label samples you get 20% off your purchase.

No catch – just a deadline. All sample requests must be placed by 5pm on Friday, March 17, 2017.

To order your custom label samples, contact us at sales@imageteklabels.com or call (866) 403-5223.

Cheese Labels: A Producers Guide to Labeling

Cheese labeling has it’s own unique set of specifications set forth by the Department of Food Safety in the state of origin. Producers are challenged with not only creating a label thatCheese Labels provides brand identity and shelf appeal but also contains all the necessary components of a proper nutrition label. By following these guidelines, you will be able to produce a cheese product label that will meet food safety requirements with ease.

NAME OF PRODUCT: First, name your product with either a “Standard of identity” name, the common or usual name of the food or an appropriately descriptive term. The standard of identity must be used if the cheese fits the standard. Examples of standard of identity names include: Cheddar Cheese, Monterey Jack Cheese, Low-Moisture Part-Skim Mozzarella Cheese Common or usual names like String Cheese, Farmers Cheese, Farmers Pepper Cheese, Low-Moisture, Part-Skim Mozzarella Cheese. A semisoft cheese spiced or flavored standardized cheeses should be labeled with the spice at the beginning or the end of the cheese name. The spice or flavor name must not be between the cheese variety and the word “cheese”. Examples include Caraway Colby Cheese, Salami Cheddar Cheese, Colby Cheese with Caraway, Cheddar Cheese with Salami (the word cheese must be included in the name of the product). The name of the product must be in a type size that is 50 % the height of the largest print on the label and generally parallel to the base of the package. All words in the name need to be given equal prominence. You cannot make the word cheese or the variety of the cheese used stand out more than the rest of the name. Any optional ingredients that are required to be declared on the label should not be given greater prominence than the name of the food.

NET QUANTITY OF CONTENTS: Next, determine the quantity of your cheese product. The total quantity must be located on the front of the package (the principal display panel). This includes random weight packages. The quantity must be stated in US Customary (e.g., pounds and ounces) and metric units EXCEPT for random weight packages that are labeled at retail. These packages are exempt from the requirements for metric units. When a product exceeds 16 ounces, the net quantity of contents needs to be stated in the largest whole unit (e.g., pound, pint, quart, gallon) and the remaining ounces.

NUTRITION INFORMATION: Next, fill in your nutrition facts panel. The Full Format Nutrition Facts panel must be used on packages where the available labeling space is greater than 40 square inches. Single packs of slices, 6 ounce cups of shredded cheese, half moon blocks and large wedges are all package sizes that usually fit this size requirement. If there is less than 40 square inches of label space, the following are allowed in descending order of preference. 1. The column (vertical) display. The table at the bottom is replaced with a sentence stating, “Percent Daily Values are based on a 2,000 calorie diet.” 2. The tabular display 2. The linear (or string) format of the Nutrition Facts panel. Linear may only be used on packages when the package cannot accommodate a tabular display on any panel. Please note that cheese companies in particular are using the linear format with increasing frequency because they prefer how it looks on the label. This is undesirable and does not comply with NLEA requirements. The label is often designed this way because the companies do not want to use two labels. Remember that Nutrition Facts panels are based on the total available labeling space on the package. For cheese, this is the wrapped block minus the seams.

SERVING SIZE: Once you have completed your full nutrition panel, you must determine the serving size. The serving size could be measured in ounces or by a visual description must be used e.g. 1 ounce (28 g/about 1” cube). For random weight packages, the servings per container should be stated as “varied.” For exact weight packages, servings per container should equal the net weight divided by the serving size. The servings should be rounded to the nearest whole number except those that are between 2 and 5 servings should be rounded to the nearest 0.5 servings. Rounding should be indicated by the word “about.”

INGREDIENTS STATEMENT: In most cases, ingredients must be listed in descending order of predominance by weight (most to least). To learn more about whether your cheese qualifies foringredient statement exemptions click here. Cheese producers must use full standard of identity names and common or usual names of the ingredients. Common or Usual Names for Typical Ingredients Used in Dairy Products Ingredient Common or Usual Name skim milk, concentrated skim milk, reconstituted skim, and nonfat dry milk ” skim milk” or “nonfat milk”, concentrated milk, reconstituted milk, and dry whole milk “milk” bacteria culture “cultured ____”(the blank is filled in with the name of the milk used) sweet cream buttermilk, concentrated sweet cream buttermilk, reconstituted sweet cream buttermilk and dried sweet cream buttermilk “buttermilk ” whey, and concentrated whey are common ingredients. All sub-ingredients must be listed. Do not use extra words in the ingredient statement e.g. diced (as in diced peppers), whole (as in whole milk), fresh (as in fresh basil) All added colors result in an artificially colored food. No added color can be declared as “food” or “natural” color. Cheese cannot be called “natural” if it has annatto color. Food ingredients such as garlic, onion and celery cannot be included under the collective term “spice.” They must be listed individually. “Herb” and “herbs” can not be used as collective terms in an ingredient statement. Use the word “spice” or list all spices by name.

For more information about labeling cheese products, visit the Vermont Department of Agriculture. To learn more about having cheese label preprinted for wax and non wax coated products, contact ImageTek Labels.

* Article content was sourced by the T and Wisconsin Agricultural Department approved standards for cheese product labeling.

Household Product Labeling: Containers and Suitable Media

The majority of household products use labels to identify ingredients, company contact information and directions for use. Consumers look to these labels for the necessary instructions Household labels and related information. Producers of household products are tasked with not only meeting standard regulations but also making sure their labels contain useful information and representing their company brand.

There is an art to labeling household products that begins with label design. The design is then supported by the quality manufacture of the labels before finally being a printed and placed onto the product by way of manual or auto apply applications. Believe it or not there are different kinds of product bottles that work best with different kind of labels. Household products come in a variety if containers such as glass bottles, plastic jar and even low surface energy metals. Each material requires a different label stock to ensure the product labels will withstand the test of time.

Household Product Container Shapes and Labeling

The majority of household cleaning products come in plastic bottles, which means the label must be able to survive moisture and liquid while remaining flexible.  Before labeling your plastic bottles, identify the characteristics your label stock will need to perform well.  Cylinder shaped containers call for wrap around labels, which require a thin, flexible substrate. Square shaped bottles that require wrapped corners mean a heavier stock with custom slits. If the household product container is clear, you may want to print both the front and back of the label so consumers can read the text from the back of the container. Knowing what types of challenges your packaging present to your label stock will help you choose the right label to fit your needs.

Squeezable Containers and Labeling

Some cleaning products come in a squeezable bottle, which can present their own unique set of challenges. The container will likely experience a lot of handling, which means the label material must be flexible yet durable in order to last the duration of the product. An over laminate finish should also be considered to ensure the label can withstand the oils and residue found on the hands of consumers.

Wholesale Cleaning Products and Labeling

Wholesale cleaning containers often come in large drums. Depending on the size of the drum, producers may need a wide format label, defined by label widths greater than 8” wide. Be sure to source wide format labels from a producer who has the technology to print your labels in house, it will reduce mark up’s and absorbed shipping costs associated with third party orders.

For more information about labeling household products, contact ImageTek Labels at (802) 885-6208 or email info@imageteklabels.com

Create Custom Label Designs that Speak to Consumers

Custom Label Colors Are More Than Meets the Eye

Creating a custom color label takes finesse’. . There is more to packaging a product than meets the eye. In fact, some might argue that the single most important asset a company can have isBakery Labels a their brand identity and building a solid brand takes time and consideration.

A business identity starts by assessing the personality of your business. What sorts of feelings should your business evoke in the minds of consumers? Is your product or service eco-conscience? Are you a bold, forward thinking business? Does your company’s success depend on attracting a certain type of demographic, like women or children? By answering questions like these, you can learn a lot about the type of identity that makes the most sense for your company and start brainstorming label designs that support your business model.

Look up product packaging similar to your own to see what their labels looks like. Are you able to figure out what the company does just by looking at the label? Do the colors and fonts speak to you? Are the images easily identifiable?

Once you’ve narrowed down your ideas, you’re ready for the fun part. Designing your products custom labels! Designs are limitless and many options are available for business owners with little to no graphic design experience. Use this easy color chart below as a guide to designing product labels that speak volumes about your business.

Custom Label Color Printing and What It Means to the Consumer

Pink = Fun and Flirty

Brown = Rural, Rustic and Outdoorsy

White = Purity, Cleanliness & Simplicity

Red = Passion and Energy

Orange = Innovation and Modern Thinking

Green = Natural and Eco Friendly

It’s important to consider the quality of printed colors in choosing your color scheme. Red and yellow hues are bolder and certainly worth considering, however, they tend to fade in UV light much faster than other colors. Durable goods or specialty food packaging that comes in contact with moisture, sunlight and extreme temperatures may need an overlaminate, which may add additional charges to your package printing.

Now that you’ve considered all your color options and determined if you may need an overlaminate – which of these colors make the most sense for your product? Maybe there’s more than one and that’s okay! Digital print technology has made it possible to print virtually thousands of colors at no additional cost, opening up a world of packaging options to business’s of all sizes and leveraging the playing field for companies, big and small. Don’t be afraid to experiment.

Try showing your design to small focus groups or creating a customer survey where your current customers can vote on their favorites. By taking the extra time required to create the best label design for your product, you lessen the risks associated with poor brand identity.

For more information about digital color printing contact ImageTek Labels at (802) 885-6208 or email us today. Label samples can be sent same day at no cost for testing.

Wine and Glass Bottle Labels: Choosing a Suitable Media

 

Label Wine and Glass Bottles for Special Occasions  

Whether you’re a wine enthusiast looking to bottle your own blend or just wanting to create personalized glass bottle labels for a wedding or social event, you want to choose the right labelWine and glass bottle labels stock for a finished look that is just right. Though there are lots of different types of labels that might look the part, it’s important to use a label whose adhesive is meant for high surface energy products, like glass bottles.

Glass bottles are generally very smooth to the touch, which means the label adhesive has a lot of surface to cling to. Additionally, the labels often come in contact with the liquids inside the bottle, making adhesion pivotal to the labels success. Luckily, these types of challenges have bee met by producers past. Traditionally, waterproof labels are the perfect solution for labeling wine and beverage bottle and will leave you with a good looking label that will maintain their color and shape when exposed to moisture.

Waterproof Labels for Glass Bottle Labeling

Waterproof labels, also referred to as weatherproof labels, are common among wine and beverage producers. Generally, waterproof labels have a permanent adhesive which is why they can stake their resistant claim. Waterproof labels come in a variety of thicknesses and adhesive coatweights but the average bottler isn’t concerned with that. Most just want a smooth, glossy surface that will deliver bright vibrant colors once printed and won’t curl, fall off or smudge when they come in contact with moisture, ice or cold temperatures.

Now that we have narrowed down the type of label for the job let’s look at the most common finishes for glass bottles.

White Gloss BOPP Labels 

White gloss BOPP labels are perfect for printing crisp, clear graphics on wine or glass bottle labels. A go-to label media for printing custom labels that ‘POP’. The finished layer is coated to leave a shiny, smooth surface, adding a professional, finished look to the label. Perfect for intricate designs and small or individual portion bottling, gloss labels produce a superior finish.

Metallic Foil Labels

Think about the wine and specialty beverage labels you see on the grocery store shelves. The sparkly gold and silver foils that give the label a chic, sophisticated look. Foil labels are perfect for detail and add a sense of elegance. By creating artwork that has transparencies in the design, you can print directly onto the foil media with bold color and the areas that remain uncoated will showcase the unfinished foil. Metallic foil labels give an ultra-shiny, posh look to your label and are perfect to accentuate debossed or embossed label designs.

For more information about wine and beverage labeling, specialty media and more, contact ImageTek Labels at (802) 885-6208 or email our sales team.

A New Label Look for a New Year

With a new year fast approaching it’s the perfect time to think about your custom label improvements for 2015. A lot of changes New Label Look happen over the course of a year. Your products need to evolve to remain at the forefront and stay competitive. New labels are the perfect way to rejuvenate your brand and the look of your product.

The New Year is a time for resolutions. Consumers are becoming more health conscience and searching for products that are environmentally friendly. Why not position your custom labels to meet the demands of your target audience and offer solutions that speak to their healthy lifestyle resolutions.

Three Ways to Update Your Labels for The New Year:

1.) Source Environmentally Friendly Labels and Brag About It.

More and more consumers are looking for ways to purchase the greenest products available. Whether chemical free products, or biodegradable packaging, using more earth friendly solutions will appeal to an entirely new audience and give your company something to talk about.  Business owners no longer have to trade quality or profits to find the right eco-friendly label solutions. Ask your label supplier to send you samples of their environmentally conscious materials and test them out. Chances are you may find an alternative that enhances your business model and brand identity.

2.) Play with Colors and Graphics to Make Your Labels ‘POP”

It takes longer to get a customers attention than it does to lose it. That’s right. You can actually train your customers not to see you! Using stale imagery, neutral color palettes and failing to adjust your design to the times can make that same fantastic product virtually invisible. Until recent digital print technologies, business owners would use the same design year after year because even the most minimal changes could be expensive and risky. Today, digital printing allows the same companies to try out a new look, variable designs and boast an array of crisp, vibrant color for no additional cost. These new print capabilities make it easy for companies to freshen up their age-old design, keeping their customers engaged and interested.

3.) Label Your Products with Descriptive Words That Align with Consumer Trends

The New Year is a time for change. This is the perfect opportunity to rethink your label design and speak directly to the solutions your customers seek.  Are your labels easy to read? Do they feature words like new or improved? Or, do they feature too much jargon that seems more like hype than it does describe the benefits of your product?  Revaluate the look of your labels, rally small focus groups for feedback and to test-run new ideas. Make sure your labels are speaking your consumer’s language. By evaluating your label design you will stay in-line with consumer trends and influence your customers buying decisions,

For more information or to receive materials for testing please contact sales@imageteklabels.com

 

 

 

 

Short Run, Variable Label Printing for Seasonal Products

Short Run Digital Labels Make Variable Designs More Cost Effective

Though smack dab in the middle of the summer months, ImageTek Labels is thinking fall, and gearing up for one of our busiest seasons! When autumn arrives, so doesn’t the demand for variable labels to place on seasonal packaging and specialty products. In times like these, we need to stay on our toes and make sure our customer’s orders are met with speed and efficiency, not to mention a great looking label!Short Run Variable Labels

To make sure we are one step ahead of your labeling needs, we offer a short list of things to think about while your planning your seasonal label orders and short run product designs.

1.)  Design a new look, not a new brand. That’s right, step one in producing a new label is to make sure the size, and shape and materials fall in line with your current brand identity. Short run labels work well when all of these factors work together. A new design can go a long way, but remember to keep the size, shape and most striking identification consistent. By doing this, you reinforce your brand to consumers, make your products easily identifiable on the store shelves and support your products personality. By changing up your label design, you can introduce colors, textures and other elements that give your product renewed shelf appeal, while maintaining the look and feel that your consumers know and love.

2.)  Variable, short run labels save you time, and money. Beer bottle labels are the perfect example of variable, short run labels. Think about your favorite malt beverage, have you noticed the label is almost always the same size, and shape, though the design may be totally different? Digital printing offers the ability to run all your labels in one pass, and print different versions of your labels at the same time. Better yet, you won’t have to pay hefty plate, tooling or color charges which will open you up to design options that traditional printing makes far less cost effective.

3.)  Know your seasonal sales volume and plan accordingly. For start up’s this can be a tough one but working with ImageTek to digitally print your seasonal labels makes it a whole lot easier! Short run label orders start at only 100 labels. While past print methods would deter specialty food producers form introducing new products, due to the high costs associated with manufacturing smaller batches, newer print technologies have made it easier and more cost effective for producers to introduce new products to market. By printing short runs of variable label designs, you can test the popularity of new product designs, without breaking the bank. Autumn is a great time to sample new flavors and design new labels for market testing. When short run labels are simple and speedy, there’s no reason to miss opportunities for increased sales and possibly, your next best product!

ImageTek Labels prides itself in top-notch customer service and quick turnaround. When you do business with ImageTek Labels, you know your product will be printed professionally on high quality media, be delivered on time and meet your every expectation. In turn, your finished products will impress consumers and give your products an identity that will help you grow your business. For more information about variable design labels and how you can print seasonal labels for specialty flavors and products, call ImageTek Labels today and our sales professionals will walk you through the process.

Custom Label Design Makes All the Difference.

Gain Market Share with Great Label Design 

In a fast-paced world where people are subjected to hundreds of marketing messages a day, the need for custom label design has becomeCustom Wine Labels increasingly more important.

With only a few seconds to capture the attention of a potential buyer, producers find themselves having to search for more unique ways to label their products in an effort to gain more market share.  The digital era, combined with multimedia, newspaper, and billboard marketing, are narrowing the competition for product manufacturers far more often than in previous years.

However, producers can rest easy knowing that by the time buyers hit the store, their job is half done. People who are searching the aisles have opted in for products and are on the hunt for information to help them make the right purchase. That’s where the label comes in. The right label can speak volumes about a product, and inspire all the senses. Above visual factors, good design evokes brand recall, meaning you can literally transport a buyer from the aisles to a place only your product can take them. You can engage their sense of smell and taste or enhance memories of places past.

 

Studies show the majority of buyers are influenced by visual stimulation, meaning images work wonders when designing  product packaging.  Consumers have become desensitized to the claims found on most product labels that declare they are better than the competition. However, even with the changes in buying patterns and increase of sensory information flooding the lives of consumers, one thing remains. People are still, and will continue to be, visual learners.
With that said, the job of designing the right product label remains the responsibility of the producer, and can make or break a business.  Choosing colors that tell your products story, images that are easy for people to remember and to recall, will increase repeat business.
Three Steps to Designing the Perfect Product Label

 

1.)  Use a unique graphic or image and by unique, we mean amazing. The old adage, “a picture speaks a thousand words” is true. This might be the single most important factor in designing a successful product label. Take the time to find or produce the image that speaks to your product and your customer. It goes a long way.

2.)  Use the right colors. It’s true, different colors portray different emotions. Studies on design have pinpointed that certain colors are related to product characteristics. When designing your label, choose colors that are known to capture the feeling you want your products to deliver. If you produce organic products, lean towards earthy colors like green or brown. If your specialty products are meant for higher income audiences, try purples that are said to reflect royalty. The colors you choose speak directly to potential buyers, choose wisely.

3.)  Fonts and typefaces are important. That’s right, with hundred of fonts available and custom typefaces being released everyday, make sure you are using a font that supports your brand identity. In addition to using the right font, consider how easy or difficult it will be to transition that font to seasonal or specialty product packaging. Is it web safe? Can it be transitioned to bold or italic? Will it still be available and cost effective in five years? Does it give the impression you intend your product to have?

At the end of the day, your label design is the personality of your product. It takes a lot of thought and attention to detail to produce a great product label but the rewards are limitless. For more information about custom labels contact ImageTek Labels today.

 

 

Design Custom Labels in Three Simple Steps

Design custom labels that will attract new customers and keeping already loyal customers buying your brand. By knowing your customers and what motivates them to buy, you can create a label that entices them and doesn’t take a bite out of your budget. Custom Label Design

1. Know What Your Customers Want. This step is a lot easier than it sounds. If you want to know what your customers want, just ask them! Host a focus group and invite some of your best customers. Whether you produce hot sauce, soaps or specialty foods, customers are almost always willing to tell you why they choose to do business with you. These groups can offer insight as to what makes your buyers tic and what selling points to focus on with your new custom label design. Think about the types of questions you will ask, that will help you determine the elements in your design that will speak directly to your target audience.

2. Know What Type of Printing Process Fits Your Budget: Before you start designing your new  labels, make sure your current custom label provider can support such a design. If not, what additional costs will you incur by changing the design? Specialty shapes, color matches and embossed label designs may create additional expenses. It is important to determine what these expenses might be and adjust the design early on in the process if you need to.

3. Get a Press Proof Before You Commit to Your New Label Design:

Before you order a full run of your new labels, invest in a press-proof.  A press proof is a printed label that demonstrates your exact design. Press proofs are the only way to be certain that your design, label stock and production process will work together to deliver the product label you’ve envisioned. Press proofs allow you to adjust minor details in your artwork or materials should you need to. They also prepare you for the print quality you can expect in your finished product.

For more information about label design and printing, please contact ImageTek Labels at (866) 403-5223 or contact us today.