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E-Cigarette and E-Vapor Labeling

E-Cigarette and E-Vapors Face Their Own Unique Challenges

In recent years e-cigarettes and e-vapors, more commonly referred to as e-cigs or vapes, have become increasingly more popular. Thought to be a healthier alternative to tobacco, people are using e-cigs and other vapor based inhalants in place of tobacco based products. This new market has grown considerably in the last few years, being introduced in 2007.

E-Cigarette and E-Vapor Labeling

Photo Provided by TwinVape™

E-cigarettes are available in a variety of flavors, both with and without nicotine. Both e-cigs and the vapor refills are sold in their own proprietary packaging. Producers share their own unique challenges when labeling these items, with many brands available on the market producers are required to introduce new flavors often as a means of staying competitive.

The FDA and E-Cigarettes

To date, the FDA Center for Drug Evaluation and Research (CDER) has regulated e-cigarettes and smokeless tobacco for therapeutic purposes. E-Liquids, vapors (or vapes) have yet to be regulated. Given that studies are still being done to determine e-liquid and vapor products, label regulations have not yet been made mandatory. It is important for producers to stay informed about emerging standards of compliance as these products receive more attention, as label regulations are expected to change often and without warning. To learn more about e-cigs and the FDA’s plans for future regulation, please visit the www.fda.org.

 

E-Cigarettes and E-Vapor Labels Should be Printed Digitally

Like any product, producers must find the fastest, most cost-effective way to produce a quality, no-fail label; E-cigs and E-Vaps are no different. In fact, packaging containing these liquids may face exposure to varying environments, more so than most other product packaging.  Hot sun, freezing temperatures, water, moisture and humidity are common elements and chances are your e-cigarettes and e-vap labels will come in contact with some of these elements throughout the course of the product’s lifecycle. Choosing the right material ensures your product label remains intact and is easy to read.

 

Label E-Cig and E-Vapor Bottles in a few Simple Steps

1.) Be sure to source a weatherproof material that is receptive to durable ink and won’t fade or smudge when exposed to moisture or humidity. When a label gets wet, it can cause the ink to smudge, fade or drip from the label. Even worse, the label can breakdown completely. A durable weatherproof label material ensures your label remains intact if the label is exposed to water or moisture.

2.) Adhesive is important. As important as finding the right label material can be, adhesive is also a big consideration in choosing the right label media. The bottles that e-liquids are stored in come in all shapes and sizes. Generally, these bottles are smooth with a low surface energy. Certain adhesives are created for this type of packaging and ensure the label won’t lift or peel after application. Also, make sure to label your bottle before filling them with e-liquid. The liquid might compromise the label adhesive if they come in contact prior to labeling. You will want a smooth, dry surface to apply the labels to.

3.) Make sure to choose a digital label printer. Most e-liquid and e-vape companies offer a variety of flavors and each flavor needs it’s own unique label. Traditional printing, that requires plates and tooling, requires a significant investment by the producer for the tooling required to flexo print labels. Digital printing not only saves you on tooling but also offers you a full range of brilliant color & specialty shapes.

For more information about labeling e-cigarettes and e-vape products, please contact ImageTek Labels at (802) 885-6208 or email sales@imagetekdigitallabels.com

A New Label Look for a New Year

With a new year fast approaching it’s the perfect time to think about your custom label improvements for 2015. A lot of changes New Label Look happen over the course of a year. Your products need to evolve to remain at the forefront and stay competitive. New labels are the perfect way to rejuvenate your brand and the look of your product.

The New Year is a time for resolutions. Consumers are becoming more health conscience and searching for products that are environmentally friendly. Why not position your custom labels to meet the demands of your target audience and offer solutions that speak to their healthy lifestyle resolutions.

Three Ways to Update Your Labels for The New Year:

1.) Source Environmentally Friendly Labels and Brag About It.

More and more consumers are looking for ways to purchase the greenest products available. Whether chemical free products, or biodegradable packaging, using more earth friendly solutions will appeal to an entirely new audience and give your company something to talk about.  Business owners no longer have to trade quality or profits to find the right eco-friendly label solutions. Ask your label supplier to send you samples of their environmentally conscious materials and test them out. Chances are you may find an alternative that enhances your business model and brand identity.

2.) Play with Colors and Graphics to Make Your Labels ‘POP”

It takes longer to get a customers attention than it does to lose it. That’s right. You can actually train your customers not to see you! Using stale imagery, neutral color palettes and failing to adjust your design to the times can make that same fantastic product virtually invisible. Until recent digital print technologies, business owners would use the same design year after year because even the most minimal changes could be expensive and risky. Today, digital printing allows the same companies to try out a new look, variable designs and boast an array of crisp, vibrant color for no additional cost. These new print capabilities make it easy for companies to freshen up their age-old design, keeping their customers engaged and interested.

3.) Label Your Products with Descriptive Words That Align with Consumer Trends

The New Year is a time for change. This is the perfect opportunity to rethink your label design and speak directly to the solutions your customers seek.  Are your labels easy to read? Do they feature words like new or improved? Or, do they feature too much jargon that seems more like hype than it does describe the benefits of your product?  Revaluate the look of your labels, rally small focus groups for feedback and to test-run new ideas. Make sure your labels are speaking your consumer’s language. By evaluating your label design you will stay in-line with consumer trends and influence your customers buying decisions,

For more information or to receive materials for testing please contact sales@imageteklabels.com

 

 

 

 

Labeling Seasonal Beer and Malt Beverages

Seasonal Beer and Malt Beverage Labels have Specific Requirements.

Beer and malt beverage labels are a fundamental element in packaging your product for consumers. A malt beverage, as defined by Federal alcohol labeling requirements, is any product made at a brewery with malted barley and hops. Beer is the primary malt beverage. However, malt beverages do include both alcoholic as well as non-alcoholic products.  In order for consumers to understand the ingredients and nutritional values of these beverages, beer and malt beverage labels are required on all consumer products.

ImageTek Labels has designed the guide below, to help you understand what information must be present on your beer & malt beverage label. The guidelines dictating what information must be displayed on malt beverage labels have been established by  The U.S. Department of Alcohol and Tobacco, Tax and Trade Bureau, also known as the TTB.  The regulations set forth by the TTB, were designed to help consumers make more informed choices when buying beer and malt beverages. ImageTek cannot suggest label-printing alternatives, we are simply here to help you meet TTB labeling requirements and assist you with design and/or label printing. For more information about beer and malt beverage labeling please contact your state alcohol beverage authority.

Beer and Malt Beverage Labels Must Meet the Following Criteria:

A.) DRAFT/DRAUGHT

The presence of “DRAFT/DRAUGHT” on a label generally means that the product has not been pasteurized and some other method of removing or inhibiting the growth of bacteria has been utilized. However, pasteurized beer may be described as “Draft Brewed” or “Draft Beer Flavor” as long as the beer or malt beverage label discloses that the beer is pasteurized. The term may also be used if the beer is packaged in containers of one gallon or larger and the contents are to be drawn off through a tap, spigot, faucet, or similar device.

B.) BRAND NAME

The brand name is used to identify and market a beer or malt beverage. A brand name may not mislead the consumer about the age, identity, origin, or other characteristics of the malt beverage.

C.) NAME AND ADDRESS

The name and address of the bottler or importer must appear on the brand label. However, the address of the bottler’s principal place of business may be used instead of the actual location where the bottling took place. It is also permissible for a bottler/importer to use a duly authorized trade name in place of its usual operating name.

D.) CLASS DESIGNATION

The brand label of a beer or malt beverage must contain the class designation of the product. Examples of class designations are beer, ale and lager. Ale, stout, and porter are classes that must be fermented at a comparatively high temperature. Products labeled “Wheat Beer” must be made from a fermentable base that consists of at least 25% by weight malted wheat.

When a beer or malt beverage is made with the addition of spices, fruit, honey, or natural flavors, it requires specific labeling to indicate the class of designation. These malt beverages must be labeled with a statement of composition that reflects the base malt product and the added ingredients, unless otherwise known to the trade under a particular designation. Examples of statements of composition that you might see on malt beverage labels include “Premium malt beverage with natural flavors,” “Ale fermented with spices,” or “Belgian-style Wheat Ale brewed with natural flavors.” These products must also bear a distinctive or fanciful name (such as Tammy’s Treat”). A malt beverage must derive at least 51% of its alcohol content from the fermentation of brewing ingredients, with stricter limits for products with an alcohol content of more than 6 percent alcohol by volume.

E.) ALCOHOL CONTENT

An optional statement of alcohol content expressed in percent by volume may appear on the label. Federal regulations require the alcohol content to appear on the labels of flavored malt beverages that derive alcohol from added flavors. However, some State laws have their own requirements with regard to alcohol content statements.

LITE/LIGHT/LOW-CARB

A malt beverage may be labeled with a caloric representation (such as “Light” or “Lite”) as long as a statement of average analysis appears on the label. This statement must include the amount per serving of calories, carbohydrates, protein, and fat. In addition, a malt beverage may be labeled as “Low-Carbohydrate” if the label includes a statement of average analysis and the product contains no more than 7 grams of carbohydrates per 12-ounce serving.

F.) NET CONTENTS

The net content of a malt beverage container must be stated in English units of measure (e.g., pints, fluid ounces).

COUNTRY OF ORIGIN

Pursuant to regulations issued by U.S. Customs and Border Protection, a Country of Origin statement is required on containers of imported malt beverages. Acceptable statements include “Product of (insert name of country)” or “Produced/Brewed in (insert name of country).”

G.) HEALTH AND WARNING STATEMENT

By law, this statement is required on all alcoholic beverages containing 0.5% or more alcohol by volume.

 

 

Short Run, Variable Label Printing for Seasonal Products

Short Run Digital Labels Make Variable Designs More Cost Effective

Though smack dab in the middle of the summer months, ImageTek Labels is thinking fall, and gearing up for one of our busiest seasons! When autumn arrives, so doesn’t the demand for variable labels to place on seasonal packaging and specialty products. In times like these, we need to stay on our toes and make sure our customer’s orders are met with speed and efficiency, not to mention a great looking label!Short Run Variable Labels

To make sure we are one step ahead of your labeling needs, we offer a short list of things to think about while your planning your seasonal label orders and short run product designs.

1.)  Design a new look, not a new brand. That’s right, step one in producing a new label is to make sure the size, and shape and materials fall in line with your current brand identity. Short run labels work well when all of these factors work together. A new design can go a long way, but remember to keep the size, shape and most striking identification consistent. By doing this, you reinforce your brand to consumers, make your products easily identifiable on the store shelves and support your products personality. By changing up your label design, you can introduce colors, textures and other elements that give your product renewed shelf appeal, while maintaining the look and feel that your consumers know and love.

2.)  Variable, short run labels save you time, and money. Beer bottle labels are the perfect example of variable, short run labels. Think about your favorite malt beverage, have you noticed the label is almost always the same size, and shape, though the design may be totally different? Digital printing offers the ability to run all your labels in one pass, and print different versions of your labels at the same time. Better yet, you won’t have to pay hefty plate, tooling or color charges which will open you up to design options that traditional printing makes far less cost effective.

3.)  Know your seasonal sales volume and plan accordingly. For start up’s this can be a tough one but working with ImageTek to digitally print your seasonal labels makes it a whole lot easier! Short run label orders start at only 100 labels. While past print methods would deter specialty food producers form introducing new products, due to the high costs associated with manufacturing smaller batches, newer print technologies have made it easier and more cost effective for producers to introduce new products to market. By printing short runs of variable label designs, you can test the popularity of new product designs, without breaking the bank. Autumn is a great time to sample new flavors and design new labels for market testing. When short run labels are simple and speedy, there’s no reason to miss opportunities for increased sales and possibly, your next best product!

ImageTek Labels prides itself in top-notch customer service and quick turnaround. When you do business with ImageTek Labels, you know your product will be printed professionally on high quality media, be delivered on time and meet your every expectation. In turn, your finished products will impress consumers and give your products an identity that will help you grow your business. For more information about variable design labels and how you can print seasonal labels for specialty flavors and products, call ImageTek Labels today and our sales professionals will walk you through the process.

Custom Label Design Makes All the Difference.

Gain Market Share with Great Label Design 

In a fast-paced world where people are subjected to hundreds of marketing messages a day, the need for custom label design has becomeCustom Wine Labels increasingly more important.

With only a few seconds to capture the attention of a potential buyer, producers find themselves having to search for more unique ways to label their products in an effort to gain more market share.  The digital era, combined with multimedia, newspaper, and billboard marketing, are narrowing the competition for product manufacturers far more often than in previous years.

However, producers can rest easy knowing that by the time buyers hit the store, their job is half done. People who are searching the aisles have opted in for products and are on the hunt for information to help them make the right purchase. That’s where the label comes in. The right label can speak volumes about a product, and inspire all the senses. Above visual factors, good design evokes brand recall, meaning you can literally transport a buyer from the aisles to a place only your product can take them. You can engage their sense of smell and taste or enhance memories of places past.

 

Studies show the majority of buyers are influenced by visual stimulation, meaning images work wonders when designing  product packaging.  Consumers have become desensitized to the claims found on most product labels that declare they are better than the competition. However, even with the changes in buying patterns and increase of sensory information flooding the lives of consumers, one thing remains. People are still, and will continue to be, visual learners.
With that said, the job of designing the right product label remains the responsibility of the producer, and can make or break a business.  Choosing colors that tell your products story, images that are easy for people to remember and to recall, will increase repeat business.
Three Steps to Designing the Perfect Product Label

 

1.)  Use a unique graphic or image and by unique, we mean amazing. The old adage, “a picture speaks a thousand words” is true. This might be the single most important factor in designing a successful product label. Take the time to find or produce the image that speaks to your product and your customer. It goes a long way.

2.)  Use the right colors. It’s true, different colors portray different emotions. Studies on design have pinpointed that certain colors are related to product characteristics. When designing your label, choose colors that are known to capture the feeling you want your products to deliver. If you produce organic products, lean towards earthy colors like green or brown. If your specialty products are meant for higher income audiences, try purples that are said to reflect royalty. The colors you choose speak directly to potential buyers, choose wisely.

3.)  Fonts and typefaces are important. That’s right, with hundred of fonts available and custom typefaces being released everyday, make sure you are using a font that supports your brand identity. In addition to using the right font, consider how easy or difficult it will be to transition that font to seasonal or specialty product packaging. Is it web safe? Can it be transitioned to bold or italic? Will it still be available and cost effective in five years? Does it give the impression you intend your product to have?

At the end of the day, your label design is the personality of your product. It takes a lot of thought and attention to detail to produce a great product label but the rewards are limitless. For more information about custom labels contact ImageTek Labels today.

 

 

Design Custom Labels in Three Simple Steps

Design custom labels that will attract new customers and keeping already loyal customers buying your brand. By knowing your customers and what motivates them to buy, you can create a label that entices them and doesn’t take a bite out of your budget. Custom Label Design

1. Know What Your Customers Want. This step is a lot easier than it sounds. If you want to know what your customers want, just ask them! Host a focus group and invite some of your best customers. Whether you produce hot sauce, soaps or specialty foods, customers are almost always willing to tell you why they choose to do business with you. These groups can offer insight as to what makes your buyers tic and what selling points to focus on with your new custom label design. Think about the types of questions you will ask, that will help you determine the elements in your design that will speak directly to your target audience.

2. Know What Type of Printing Process Fits Your Budget: Before you start designing your new  labels, make sure your current custom label provider can support such a design. If not, what additional costs will you incur by changing the design? Specialty shapes, color matches and embossed label designs may create additional expenses. It is important to determine what these expenses might be and adjust the design early on in the process if you need to.

3. Get a Press Proof Before You Commit to Your New Label Design:

Before you order a full run of your new labels, invest in a press-proof.  A press proof is a printed label that demonstrates your exact design. Press proofs are the only way to be certain that your design, label stock and production process will work together to deliver the product label you’ve envisioned. Press proofs allow you to adjust minor details in your artwork or materials should you need to. They also prepare you for the print quality you can expect in your finished product.

For more information about label design and printing, please contact ImageTek Labels at (866) 403-5223 or contact us today.

Short Run Labels Offer Long Term Benefits

Short Run Digital Printing is Better in the Long Run

Introducing a new product to market is exciting but with it comes the work of planning budgets, purchasing ingredients and finding cost effectiveShort Run Digital Labels ways to creatively package your product without cutting into to profits.  Generally, new to market products are produced in smaller batches, making it more difficult to reap the benefits associated with bulk purchasing. This challenge becomes more evident as producers work on labeling their products and packaging. Generally, producers look towards their current label printing techniques and find them- selves having to purchase label quantities in the thousands, in an effort to drive the cost per label down. Often times, labels go to waste due to redesigns or changes to ingredients. These types of issues can become expensive and cut into the bottom-line. Luckily, those days are coming to an end as digital print technologies makes short run labeling of new-to-market and seasonal products more cost effective.

Save time and money with short run digital labels

Choose a label provider with digital printing capabilities. You can feel confident developing new products, knowing the labels will be priced right and deliver the same quality you have come to expect with longer run orders. By using digital printing, you avoid set-up fees, tooling charges and enjoy lower cost per label prices in short run quantities. Rather than being forced to buy thousands of labels you won’t use and do not need, digital printing leaves money in your pocket and leans out costs associated with production. Not only will you save a few dollars, it’s also an opportunity to use more quality media because the UV cured inks won’t fade or smudge, making expensive laminates unnecessary. In addition to the savings and convenience of short run digital labels, the real value is in printing multiple label versions for seasonal products. Typically, flexo printing, which uses plates and tooling to print long runs, is only efficient when printing the same label, over and over. With digital label printing, various designs can be programmed prior to printing, so you can order low quantities of many different types of labels, without incurring tooling and plate charges for each change you make. This technology saves food producers a ton of money and makes introducing new seasonal products fun, enjoyable and even profitable!

Now’s the Time to Give it a Try

If you have not tried digital printing to date and are launching a new to market or seasonal product, now is the time! Avoid all the additional fees of your typical printing practices and step into the digital world. You will have a quick turnaround and a finished product that doesn’t break the bank. Try a new a material, put UV inks to the test and avoid the pricey laminates you have been using on your long run paper labels. Feel confident printing different versions of the same product label for on-the- shelf consumer testing and benefit from short run digital printing capabilities year round. There is a lot you can gain from printing your product labels digitally and perhaps this is your chance. Who knows, maybe you find new and improved ways to run your business that are smarter and more cost effective! To give digital printing a try contact sales@imageteklabels.com and let our label professionals walk you through the process. With no set up fee’s or tooling costs you have nothing to lose and everything to gain.

Choosing a Custom Label Provider in Three Easy Steps

So, You Need a Custom Label? 

With hundreds of custom label companies, all eager to print them for you, how do you make sure you are choosing the right label company for your product and your business? By answering these three easy questions, you can ensure you are not only picking the right company but that you end up with a custom label that is of superior quality, at a fair price.

 

Location, Location, Location

You have heard this before. Location is one of the single most important factors in the success of any business. The same rule applies when you’re choosing a vendor. With the Internet and other resources, making it easier to source label printers, location remains an important factor. By using more local suppliers, you are cutting delivery time and shipping costs. Your label supplier is more readily available to visit your business and discuss new products or challenges. Also, you are more likely to know other business owners who can give you references about their experience with a particular company. When possible, try to start with local companies and work out from there. Keep an open mind in your search for a custom label printer, and don’t be afraid to expand your reach if you need certain capabilities or have found a supplier who’s reputation precedes them. Local is nice, but sometimes experience and being confident in a job well done, outweighs the few dollars you may save on shipping.

Printing Capabilities

This can be a tricky one. Most people are not experts in label printing, nor do they want to be.  It is important to know how your label needs to be printed, in order to make sure you end up with exactly the look and quality your are after. Furthermore, you could very possibly be so used to doing things a certain way, that do not in fact benefit your label product or your bottom-line. Ask your label suppliers how they are printing your label and compare those capabilities to other suppliers. If you are being forced to order long runs of labels, pay tooling charges for custom shapes and sizes or add layers of laminates to your labels with suppliers claiming they are more durable, chances are your labels are being printed with antiquated print technologies. Digital printing is a new print technology that allows for short runs, uses UV cured durable inks, making laminates less likely and caters to special shapes and sizes without additional charges or set-up fee’s. Find out what print technology works best for your products and seek a label supplier that specializes in that type of printing. IN the long run it saves you time and money.

 Price, of course.

The old adage, ‘you get what you pay for’ is true. However, with 90% of buyers using the Internet to search label suppliers prior to making a purchase, printers need to be more competitive in their pricing structure in order to stay competitive. Though you never want to make a label purchase based solely on price alone, it has to be a factor in your buying decision. A big difference in price might suggest the materials that are being quoted are very different in terms of quality. Maybe leads time are longer or the inks are less durable. Whatever the reason, it is important to understand the quotes you receive and if the pricing is far apart, why? Are they using different print technologies, are you being forced to buy long runs of labels you don’t need, in order to get a fair price? Though cost is and always will be important, it is easy for average label buyers to be fooled by what they don’t know.  IN short, make sure you are comparing apples to apples in your label quoting. BY doing that, you will make sure you are using the best label printer, with the best product, for the best price.

BBQ Sauce and Salad Dressing Labels

BBQ Sauce and Dressings Are a Challenge to Label 

BBQ sauce and salad dressing labelsBBQ sauce and salad dressing labels are an important factor to consider when preparing your product for market.  Sauces put the finishing touches on our most favorite dishes. Most of us line the inside of our refrigerator doors with a variety of our favorite creations and use these to compliment our meals almost every single day.

This is great news for manufacturers, because these sauces become high in demand and fly off the shelves as quickly as they can be restocked. However, sauce labels face a huge challenge when it comes to durability and surviving the life cycle of your product. Sauces can be messy, they can contain oils or spices that may cause the labels to lift or curl. Often times, they must be stored in cold temperatures after opening and are exposed to moisture for extended periods of time. These environments can leave product labels looking less than perfect and make nutritional information illegible or worse; consumers cannot identify the product at all.

ImageTek Labels offers sauce producers a variety of label materials and printing options, ideal for messy sauces and dressings. Our adhesive lines are manufactured to stick to high surface energy glass and plastics that are common in sauce packaging. Our digital printing capabilities produce durable labels that wont fade or smudge in cold temperature storage and do not require expensive over-laminates to protect against moisture and liquids. Our labels produce high quality, appealing labels that represent your sauces, your brand and maintain your products integrity over time, assuring your labels not only stand out on the shelves but last even after your customers have brought your products home.

For samples of our sauce and dressing labels, please contact us for a full media kit and receive some samples of our sauce and dressing label line. For those who have intricate artwork, press proof samples in various shapes and sizes and are also available and will demonstrate color and print clarity for your personal label design. To request more information or quote your next label project click here or email our staff at sales@imageteklabels.com.

 

 

Choosing the Right Custom Label Material

Which Custom Label Material Should You Choose?  

Choosing the right custom label material is the most important step in creating your label. Your product labels are more than just simple stickers that tell consumers what your product is and what it does; they sell your product! With such a large variety of label stocks, textures and colors, you have to make certain your labels stand out on the shelf and engage your customers. Long story short, the visual impact of your label means you’re restocking shelves more often. To do that, you need to choose the right custom label stock. One that will not only stick to the product or container, but also lend the right look and feel to the brand you’ve work so hard to develop.

Here are three things to consider when choosing the right label stock for your product or package.

custom labels for food and beverage

What are you applying your labels to?

Substrates and packaging vary a great deal and a label is not a one size fits all solution. Label materials differ a great deal and adhesives react differently when they make contact with various surfaces. Paper labels with a permanent adhesive for example, can be used for most paper or cardboard packaging. Glass, however, has a very low surface energy and is hard to adhere to, a polypropylene with LSE adhesive might work better.  Cold temperature foods that are exposed to moisture might need an adhesive that survives low temperatures or an over laminate to protect the labels from tearing or smudging. Perhaps you have a container that has a curved service, causing the label to lift or a clear bottle that  requires a label ‘less’ look. The possibilities are endless. So, how do you know which label to use? Simple… test, test and re -test! Make sure you get samples of all the labels suited to meet your container and packaging demands and test them out. Is it flexible enough for squeezable containers? Will it smudge when exposed to water or other liquids? Will the label last as long as the product? Understand what the capabilities of your label stock are and where exactly it might break down, if at all.

How do you plan to apply your labels?

What will the temperature be when your applying these labels? Will it be wet, damp or very hot? Consider the environment before choosing your label stock and adhesive. This will ensure the label adheres well to the substrate. Will you be applying the labels by hand or automatically? Different label applicators have different capabilities and configuration requirements for liners and thickness. It is important to know what automated machine you’re working with to make sure your labels will fit the system.

What conditions will the label need to survive, once it’s applied to your product?

The life cycle of a label can sometimes be a challenge. Exposed to harsh environments and severe temperatures, labels have an assortment of conditions they have to survive. Failure is not an option when it comes to labeling your products. Special adhesives and label stocks are designed to do different things. Ask yourself a few questions before requesting sample material to test and make sure you’re saving yourself time by testing only material designed for applications like yours. A few questions to ask yourself and communicate with your label supplier would be:

  • What sort of environment will these labels need to survive? (Extreme hot/cold / freezing)
  • How will the consumer store this product after it’s been brought home?
  • How will the consumer prepare the product for use?  (Ovens, ice buckets, etc.)

 

All of this label investigation may have you weary but no need to worry. Now that the wheels are turning, it is the perfect time to speak with an ImageTek Label guru, who will take the time to assist you in reviewing your application. After review of your application, a complimentary, custom label media kit will be mailed to you for testing.

For more information about requesting custom label samples please contact our staff today.