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ImageTek Labels to Attend the Made in New England “Try It & Buy It” Exposition.

ImageTek Attends Made in New England Expo

Mark your calendars! We’re headed to the Made in New England Expo in Sturbridge, Massachusetts on September 13 & 14th. The show offers New England quality product producers a place to showcase their products to wholesale buyers from all over the country, in search of new products. Located at the Sturbridge Host Hotel, this event is creates the perfect opportunity to to come and shop local products in time for the holiday’s. The Expo offers a unique and timely opportunity to shop products made right here in New England. The products are one of a kind!

Three Decades of New England’s Best Producers

For two decades, the show has continued to attract authentic New England Made food & beverage producers as well as artisans and is a true reflection of quality, locally made products that originate in the eastern states. The show offers a venue for buyers to not only source new product lines but to get to know the story behind these products. This event supports local business, encourages relationships between wholesale buyers and the business owners and inevitably puts the best products in front of consumers. This year, over 250 producers will exhibit their products at the Made in New England Show. Absolutely no importers are allowed to attend the event, making it easy for wholesalers to source local manufacturers of products like specialty foods, home furnishings, jewelry, apparel and art. This show presents the perfect opportunity for ImageTek Labels to connect with their current customers and show potential clients what sets the company apart from the completion.

For more information about The Made in New England Expo please visit the Made in New England website. To contact ImageTek Labels prior to the event for label samples and/or press proofs, please email sales@imageteklabels.com or call (866) 403-5223.

Household Product Labeling: Containers and Suitable Media

The majority of household products use labels to identify ingredients, company contact information and directions for use. Consumers look to these labels for the necessary instructions Household labels and related information. Producers of household products are tasked with not only meeting standard regulations but also making sure their labels contain useful information and representing their company brand.

There is an art to labeling household products that begins with label design. The design is then supported by the quality manufacture of the labels before finally being a printed and placed onto the product by way of manual or auto apply applications. Believe it or not there are different kinds of product bottles that work best with different kind of labels. Household products come in a variety if containers such as glass bottles, plastic jar and even low surface energy metals. Each material requires a different label stock to ensure the product labels will withstand the test of time.

Household Product Container Shapes and Labeling

The majority of household cleaning products come in plastic bottles, which means the label must be able to survive moisture and liquid while remaining flexible.  Before labeling your plastic bottles, identify the characteristics your label stock will need to perform well.  Cylinder shaped containers call for wrap around labels, which require a thin, flexible substrate. Square shaped bottles that require wrapped corners mean a heavier stock with custom slits. If the household product container is clear, you may want to print both the front and back of the label so consumers can read the text from the back of the container. Knowing what types of challenges your packaging present to your label stock will help you choose the right label to fit your needs.

Squeezable Containers and Labeling

Some cleaning products come in a squeezable bottle, which can present their own unique set of challenges. The container will likely experience a lot of handling, which means the label material must be flexible yet durable in order to last the duration of the product. An over laminate finish should also be considered to ensure the label can withstand the oils and residue found on the hands of consumers.

Wholesale Cleaning Products and Labeling

Wholesale cleaning containers often come in large drums. Depending on the size of the drum, producers may need a wide format label, defined by label widths greater than 8” wide. Be sure to source wide format labels from a producer who has the technology to print your labels in house, it will reduce mark up’s and absorbed shipping costs associated with third party orders.

For more information about labeling household products, contact ImageTek Labels at (802) 885-6208 or email info@imageteklabels.com

Create Custom Label Designs that Speak to Consumers

Custom Label Colors Are More Than Meets the Eye

Creating a custom color label takes finesse’. . There is more to packaging a product than meets the eye. In fact, some might argue that the single most important asset a company can have isBakery Labels a their brand identity and building a solid brand takes time and consideration.

A business identity starts by assessing the personality of your business. What sorts of feelings should your business evoke in the minds of consumers? Is your product or service eco-conscience? Are you a bold, forward thinking business? Does your company’s success depend on attracting a certain type of demographic, like women or children? By answering questions like these, you can learn a lot about the type of identity that makes the most sense for your company and start brainstorming label designs that support your business model.

Look up product packaging similar to your own to see what their labels looks like. Are you able to figure out what the company does just by looking at the label? Do the colors and fonts speak to you? Are the images easily identifiable?

Once you’ve narrowed down your ideas, you’re ready for the fun part. Designing your products custom labels! Designs are limitless and many options are available for business owners with little to no graphic design experience. Use this easy color chart below as a guide to designing product labels that speak volumes about your business.

Custom Label Color Printing and What It Means to the Consumer

Pink = Fun and Flirty

Brown = Rural, Rustic and Outdoorsy

White = Purity, Cleanliness & Simplicity

Red = Passion and Energy

Orange = Innovation and Modern Thinking

Green = Natural and Eco Friendly

It’s important to consider the quality of printed colors in choosing your color scheme. Red and yellow hues are bolder and certainly worth considering, however, they tend to fade in UV light much faster than other colors. Durable goods or specialty food packaging that comes in contact with moisture, sunlight and extreme temperatures may need an overlaminate, which may add additional charges to your package printing.

Now that you’ve considered all your color options and determined if you may need an overlaminate – which of these colors make the most sense for your product? Maybe there’s more than one and that’s okay! Digital print technology has made it possible to print virtually thousands of colors at no additional cost, opening up a world of packaging options to business’s of all sizes and leveraging the playing field for companies, big and small. Don’t be afraid to experiment.

Try showing your design to small focus groups or creating a customer survey where your current customers can vote on their favorites. By taking the extra time required to create the best label design for your product, you lessen the risks associated with poor brand identity.

For more information about digital color printing contact ImageTek Labels at (802) 885-6208 or email us today. Label samples can be sent same day at no cost for testing.

Wine and Glass Bottle Labels: Choosing a Suitable Media

 

Label Wine and Glass Bottles for Special Occasions  

Whether you’re a wine enthusiast looking to bottle your own blend or just wanting to create personalized glass bottle labels for a wedding or social event, you want to choose the right labelWine and glass bottle labels stock for a finished look that is just right. Though there are lots of different types of labels that might look the part, it’s important to use a label whose adhesive is meant for high surface energy products, like glass bottles.

Glass bottles are generally very smooth to the touch, which means the label adhesive has a lot of surface to cling to. Additionally, the labels often come in contact with the liquids inside the bottle, making adhesion pivotal to the labels success. Luckily, these types of challenges have bee met by producers past. Traditionally, waterproof labels are the perfect solution for labeling wine and beverage bottle and will leave you with a good looking label that will maintain their color and shape when exposed to moisture.

Waterproof Labels for Glass Bottle Labeling

Waterproof labels, also referred to as weatherproof labels, are common among wine and beverage producers. Generally, waterproof labels have a permanent adhesive which is why they can stake their resistant claim. Waterproof labels come in a variety of thicknesses and adhesive coatweights but the average bottler isn’t concerned with that. Most just want a smooth, glossy surface that will deliver bright vibrant colors once printed and won’t curl, fall off or smudge when they come in contact with moisture, ice or cold temperatures.

Now that we have narrowed down the type of label for the job let’s look at the most common finishes for glass bottles.

White Gloss BOPP Labels 

White gloss BOPP labels are perfect for printing crisp, clear graphics on wine or glass bottle labels. A go-to label media for printing custom labels that ‘POP’. The finished layer is coated to leave a shiny, smooth surface, adding a professional, finished look to the label. Perfect for intricate designs and small or individual portion bottling, gloss labels produce a superior finish.

Metallic Foil Labels

Think about the wine and specialty beverage labels you see on the grocery store shelves. The sparkly gold and silver foils that give the label a chic, sophisticated look. Foil labels are perfect for detail and add a sense of elegance. By creating artwork that has transparencies in the design, you can print directly onto the foil media with bold color and the areas that remain uncoated will showcase the unfinished foil. Metallic foil labels give an ultra-shiny, posh look to your label and are perfect to accentuate debossed or embossed label designs.

For more information about wine and beverage labeling, specialty media and more, contact ImageTek Labels at (802) 885-6208 or email our sales team.

Summer Product Labels are All About Protection

Plan for Summer Product Labels

Spring is upon us but the summer heat is not far away. Consumers are already making plans and stocking up on seasonal necessities like lip balm, suntan lotions and insect repellent. It is Screen Shot 2015-04-15 at 6.18.08 AMimportant to note that these warm weather items have one thing in common, they protect people from the dangers that arise in the summer months.  Health & Beauty producers are faced with a challenge when labeling seasonal products. As these products fill-up the store shelves, only one thing sets them apart – the label.  Speak to consumers by taking the time to assess your custom health & beauty labels and make sure you are gaining their attention and their loyalty not just this year, but every year.

 

Print Custom Health & Beauty Labels that POP

Have you ever really studied a suntan lotion label? Have you noticed that the SPF content is generally large and printed in yellow? That is because producers’ know that most consumers will only study a product label for a few seconds before they make a buying decision. That means your customers are making choices based more on label aesthetics than they are ingredients or information. That means you need to act fast!

Take the single most compelling factor about your product and make it POP! Is it organic? Is it fragrance free? Is it waterproof or hypo-allergenic? Chances are you’ve spent a great deal of time trying to corner your niche market, so use that information to your advantage by printing bold, brilliant labels that tell your story quickly.

Choose a Custom Label Material that Resists Moisture and UV Rays

You’ve done the work of learning your market.  You’ve designed and printed product labels that speak to your audience. Now, make sure your hard work reaps the rewards by choosing waterproof labels that are digitally printed with UV inks and won’t fade, smudge or smear with long-term exposure to sunlight. Paper labels are a go-to for a wide variety of health & beauty labels but when it comes to summertime environments, they simply won’t stand up to extreme temperatures and exposure to water or other liquids. Instead of paper labels, consider a polypropylene product label, otherwise known as a BOPP. BOPP labels are the perfect alternative to paper since they are cost-effective and durable. Making the change from paper labels means not having to add a laminate over the paper label for protection; which saves additional costs and unnecessary waste.

To learn more about health & beauty label alternatives that will stand up to summer, contact ImageTek Labels. Our professional sales staff will send you complimentary label samples for testing. Prefer a quick custom quote? No problem. Tell us a little about your label application and we will send you a quote-same day!

 

 

 

 

Join Us at the Made in Vermont Marketplace Exposition

Showcasing the Best of Vermont with Locally Made Products

ImageTek Labels invites you to join us at the 2nd Annual Made in Vermont Marketplace Exhibition being held on April 11 & 12 at the Champlain Valley Exposition Center in Essex Made in Vermont Marketplace ExpositionJunction, VT. The Made in VT Exposition is designed to support local partnerships among VT business by providing a platform where companies can come together to share ideas and showcase their unique talents. Last year, more than 4,300 attendees and 200 exhibitors gathered to network, share ideas and support Vermont business.

This year you can expect to find specialty food purveyors, Vermont made wines, furniture, home décor, crafts and more! There is truly something for everyone and you will be amazed at what you can find in your own backyard.

View a List of Marketplace Exhibitor’s and Plan your Day!
Click Here for Exhibitors 

Find out more about sponsors, show hours and deadlines.
Attend the Expo!

Make sure to stop by the ImageTek Labels booth #224 and say hello! Doors open at 9:00am on Saturday. We look forward to seeing our friends and colleagues at the event. Custom samples are available and will be delivered in hand at the event for all requests place by April 1, 2015.

 

 

ImageTek Labels to Attend NOFA – VT Winter Conference

The Northeast Vermont Winter Conference Slated for February 14 & 15, 2015

ImageTek Labels is excited to announce their upcoming attendance at the 33rd NOFA- Northeast OrganicNOFA Vermont Farmers Association of VT Winter Conference. The three day event, “Growing the Good Food Movement” put on by the Non-Profit Association of Farmers, invites organic food producers, farmers, gardeners, homesteaders and food enthusiasts to network and expand on ideas that are taking place nationally around economically viable and ecologically sound food systems. The philosophy behind both the organization and exposition revolves around benefiting current and future generations through organic farming and natural food alternatives.

This year’s conference theme will be demonstrated throughout the various events, workshops and lessons.  This event features a photo exhibit titled “The Golden Cage”, as well as featured film and keynote speaker Natasha Bowens, who will present “The Color of Food: Photography & Storytelling from Farmers of Color.” The event will conclude with Sunday’s poetry and story slam.  For more information about NOFA’a Winter Conference such as the weekend itinerary or featured workshops you can visit nofavt.org.

About NOFA – VT NOFA Vermont was founded in Putney in 1971, making it one of the oldest organic farming associations in the United States. Today, they are proud to have over 13,300 members throughout the state and to certify over 580 farms and processors to the USDA National Organic Program Standards. The organizations aims towards increasing the acreage of certified organic land in Vermont while also increasing the access of local organic food to all Vermonters. All of their programs strive to meet these goals, whether it involves working with schools to bring local foods into the cafeteria or providing business planning services to farmers to ensure their businesses stay viable.

VT GMO Labeling Rules Filed – Comment Period Opens

VT GMO & Your Right to Know

The Vermont Attorney General’s office filed proposed regulations to implement Vermont’s first in the nation GMO labeling law yesterday with the Secretary of State’s office.

VT GMO Labels

The new regulations will create new requirements of food producers, distributors and retailers, both for labeling on impacted products and new record keeping requirements.  It provides specifics for implementing (1) the labeling requirements for food produced with genetic engineering, (2) the prohibition on using certain terms to describe foods produced with genetic engineering and the exemptions from both the labeling requirement and prohibition. Additionally, it clarifies certain terms in the law and further outlines the enforcement and penalty provisions.

According to the economic impact statement from the AG’s office, the rule, itself, does not impose any increased costs beyond those imposed by Act 120. Food producers, distributors and retailers may incur costs associated with compliance of Act 120 under the proposed rule, including the costs for updating food labels or finding alternative ingredient sources.  These costs include the updating of food packaging, as well as, the time and resources involved in sourcing alternative ingredients. 

The rules require retailers to label bulk or processed fruits and vegetables that are or may be derived from genetically modified seed, bulk foods, certain deli items, such as salads, in-store bakery items and other products that a retailer may package.

Proposed regulations

Public Hearing

January 20, 2015, 5:00 pm

State House, Room 11

115 State Street

Montpelier, VT

 

Public Comments close January 28, 2015

Todd Daloz

Office of the Attorney General

109 State Street

Montpelier, VT 05609

todd.daloz@state.vt.us

 

Article provided by the VT Retail & Grocers Association 

E-Cigarette and E-Vapor Labeling

E-Cigarette and E-Vapors Face Their Own Unique Challenges

In recent years e-cigarettes and e-vapors, more commonly referred to as e-cigs or vapes, have become increasingly more popular. Thought to be a healthier alternative to tobacco, people are using e-cigs and other vapor based inhalants in place of tobacco based products. This new market has grown considerably in the last few years, being introduced in 2007.

E-Cigarette and E-Vapor Labeling

Photo Provided by TwinVape™

E-cigarettes are available in a variety of flavors, both with and without nicotine. Both e-cigs and the vapor refills are sold in their own proprietary packaging. Producers share their own unique challenges when labeling these items, with many brands available on the market producers are required to introduce new flavors often as a means of staying competitive.

The FDA and E-Cigarettes

To date, the FDA Center for Drug Evaluation and Research (CDER) has regulated e-cigarettes and smokeless tobacco for therapeutic purposes. E-Liquids, vapors (or vapes) have yet to be regulated. Given that studies are still being done to determine e-liquid and vapor products, label regulations have not yet been made mandatory. It is important for producers to stay informed about emerging standards of compliance as these products receive more attention, as label regulations are expected to change often and without warning. To learn more about e-cigs and the FDA’s plans for future regulation, please visit the www.fda.org.

 

E-Cigarettes and E-Vapor Labels Should be Printed Digitally

Like any product, producers must find the fastest, most cost-effective way to produce a quality, no-fail label; E-cigs and E-Vaps are no different. In fact, packaging containing these liquids may face exposure to varying environments, more so than most other product packaging.  Hot sun, freezing temperatures, water, moisture and humidity are common elements and chances are your e-cigarettes and e-vap labels will come in contact with some of these elements throughout the course of the product’s lifecycle. Choosing the right material ensures your product label remains intact and is easy to read.

 

Label E-Cig and E-Vapor Bottles in a few Simple Steps

1.) Be sure to source a weatherproof material that is receptive to durable ink and won’t fade or smudge when exposed to moisture or humidity. When a label gets wet, it can cause the ink to smudge, fade or drip from the label. Even worse, the label can breakdown completely. A durable weatherproof label material ensures your label remains intact if the label is exposed to water or moisture.

2.) Adhesive is important. As important as finding the right label material can be, adhesive is also a big consideration in choosing the right label media. The bottles that e-liquids are stored in come in all shapes and sizes. Generally, these bottles are smooth with a low surface energy. Certain adhesives are created for this type of packaging and ensure the label won’t lift or peel after application. Also, make sure to label your bottle before filling them with e-liquid. The liquid might compromise the label adhesive if they come in contact prior to labeling. You will want a smooth, dry surface to apply the labels to.

3.) Make sure to choose a digital label printer. Most e-liquid and e-vape companies offer a variety of flavors and each flavor needs it’s own unique label. Traditional printing, that requires plates and tooling, requires a significant investment by the producer for the tooling required to flexo print labels. Digital printing not only saves you on tooling but also offers you a full range of brilliant color & specialty shapes.

For more information about labeling e-cigarettes and e-vape products, please contact ImageTek Labels at (802) 885-6208 or email sales@imagetekdigitallabels.com

A New Label Look for a New Year

With a new year fast approaching it’s the perfect time to think about your custom label improvements for 2015. A lot of changes New Label Look happen over the course of a year. Your products need to evolve to remain at the forefront and stay competitive. New labels are the perfect way to rejuvenate your brand and the look of your product.

The New Year is a time for resolutions. Consumers are becoming more health conscience and searching for products that are environmentally friendly. Why not position your custom labels to meet the demands of your target audience and offer solutions that speak to their healthy lifestyle resolutions.

Three Ways to Update Your Labels for The New Year:

1.) Source Environmentally Friendly Labels and Brag About It.

More and more consumers are looking for ways to purchase the greenest products available. Whether chemical free products, or biodegradable packaging, using more earth friendly solutions will appeal to an entirely new audience and give your company something to talk about.  Business owners no longer have to trade quality or profits to find the right eco-friendly label solutions. Ask your label supplier to send you samples of their environmentally conscious materials and test them out. Chances are you may find an alternative that enhances your business model and brand identity.

2.) Play with Colors and Graphics to Make Your Labels ‘POP”

It takes longer to get a customers attention than it does to lose it. That’s right. You can actually train your customers not to see you! Using stale imagery, neutral color palettes and failing to adjust your design to the times can make that same fantastic product virtually invisible. Until recent digital print technologies, business owners would use the same design year after year because even the most minimal changes could be expensive and risky. Today, digital printing allows the same companies to try out a new look, variable designs and boast an array of crisp, vibrant color for no additional cost. These new print capabilities make it easy for companies to freshen up their age-old design, keeping their customers engaged and interested.

3.) Label Your Products with Descriptive Words That Align with Consumer Trends

The New Year is a time for change. This is the perfect opportunity to rethink your label design and speak directly to the solutions your customers seek.  Are your labels easy to read? Do they feature words like new or improved? Or, do they feature too much jargon that seems more like hype than it does describe the benefits of your product?  Revaluate the look of your labels, rally small focus groups for feedback and to test-run new ideas. Make sure your labels are speaking your consumer’s language. By evaluating your label design you will stay in-line with consumer trends and influence your customers buying decisions,

For more information or to receive materials for testing please contact sales@imageteklabels.com